You know what good marketing is?
I was at the supermarket, to pick up some shampoo, which happened along the multivitamins aisle.
So, I was like... "hmmm, maybe with vitamins, I can finally figure out how to add 2 plus 1 without a calculator....."
Of course, there were like dozens of choices. Increased Energy. For a healthy prostate. For luscious hair.
Ok, I'm making those up. But the one I chose simply stood out because it has one word.
That makes sense, right? And what's best, beside it was another one marketed, "For ages 50 and up"
Straight and to the point, no need for me to faff about.